Ridiculous 1970s Male Underwear Ads

1970s was a strange time. Music album covers were weirdhaircuts were terrible, and rockstars loved really tight pants. Featured below are the finest examples of male underwear fashion from that era. Warning: you may need some eyebleach after seeing this.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

1970s male underwear ad.

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12 Comments

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  1. Anonymous March 19, 2020

    Borat is there, about halfway down the page!

    12
  2. Branden March 19, 2020

    “sexier than lingerie,” is cute. Men can wear whatever they want. Though, I wouldn’t recommend lounging in that much mesh netting on the floor of what looks to be a vaudevillian performer’s gymnasium.

  3. Anonymous March 19, 2020

    So that’s where Luke Skywalker was, before coming to his uncle! (top right image on page).

  4. Anonymous March 19, 2020

    “Underwear that’s funtawear”!!! :D

  5. me March 19, 2020

    Drop seat!!!!!!!!!

  6. Shui. March 19, 2020

    OMG my eyes will never be the same.

    5
    1
  7. Anonymous March 20, 2020

    417. I can’t unsee it.

    3
    1
  8. Jorge Espinha March 21, 2020

    Good evidence for “the case against ordinary looking people doing modeling”.
    Only the abnormally beautiful should be allowed to model or be film stars. The rest of us can do other things.

    5
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  9. Anonymous March 21, 2020

    The weirdest for me was the bodysuit…until i mentioned those to my dad and he said “oh yeah…they really were a thing! If a guy wanted to show off his muscles, it was the way to go!” CRAZY!

  10. Self-inflicted dystopia March 22, 2020

    If anything, I can’t help but feel sad for the passing of an era. A number of these seem to be from the Sears Roebuck catalog, which for those of us who can remember the pre-Amazon era, used to be an institution of American life.

    Unfortunately, Sears, like other American icons of old, has been bled dry over the years by private equity vampires like Eddy Lambert’s ESL Equities among others and is no more.

  11. Kelly March 22, 2020

    Was that Dr. Oz on the left just above the cowboy??

  12. Anonymous March 23, 2020

    I get how styles change and all but what’s with the ugly guy models? I don’t ever remember that being a thing.

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