There’s nothing quite like the feeling of biting into a burger that looks like it’s been run over by a truck. The bun is soggy, the cheese is melted in all the wrong places, and the pickles are in a sad state of disarray. You take another bite, and all you can think is, “Man… My life sure is pathetic.” For our entertainment, many of these times have been documented on an Instagram account called @McSenget. Scroll down to check out all of these pictures customers have shared and try to pick the saddest burger ever.
Why burgers on ads always look so much better than in reality? There are people, called food stylists, who specialize in making food look appealing for photos. They are like make up artists, but for food. Food stylists use all sorts of tricks to make food look perfect. Common examples include a photographic technique known as foreshortening that’s used to make food items appear larger than life. Another technique involves showing multiple food items (e.g.: burger, fries, soft drink, handful of chicken nuggets) with no points of reference such as scale. Colour is crucial too as a bland looking burger is pretty unappealing. In the case of fast food ads, it’s important to remember that the image being sold is an ideal which is why it would be fruitless to complain based on the store bought product not matching expectations based on a stylised fantasy. So no, you can’t sue.
What’s the most miserable meal you’ve ever experienced in McDonald’s? Let us know in the comment section below!